RETAIL BRANDING
The Brand is the Store and the Store is the Brand.Whether a bricks and mortar destination or a On Line presence, retail brands are unique in their multi dimensional values and energy potential. We work with our Clients and Specialist Branding Resources to strengthen and renew their Brands,or to develop new brands in response to rapidly changing market dynamics and socio-economic change.
BRAND STRATEGY
Brand Strategy derives directly from the Big Idea that drives the Retail Concept and defines the Core Purpose of the Brand.
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Understanding the Competitive Market Matrix and establishing a clear and distinctive position is critical to success.
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Clarity as to the Brands target customer groups and the Brands attributes are the other essential ingredients to building a wining Brand Strategy.
BRAND VISUAL SYSTEM
Whether the Store is Bricks & Mortar or On Line, Branding has to project the true values of the business both in terms of graphics and visual communications. Distinctiveness and memorability are key ingredients to the brand visual system
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It's not just about the logo. The initial idea has to be developed into a complete brand culture including values, attributes, positioning, peer group and relationships.
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Communication happens at many levels and has to relate to the whole Brand proposition.The communication context is multifaceted - a Store facia, the Home web page, a blog, an advert, product packaging or Staff Uniforms. - but the branding has to be consistent. It's not easy..